PR · Comms · Marketing
Financial Services & Luxury Lifestyle

Cloak and Dagger

Stay Sharp.

Synopsis

Money and luxury are two of the noisiest rooms in the world.

Most brands in them hit the same notes. Which makes them indistinguishable from each other.

The ones that win know exactly who they are, who they're talking to, and what they'll say when things get loud.

We're here to help.

Mission History

Brands our team has worked with, inside and out.

Subject:

Field of Operations

Financial Services

  • Fintech & Payments
  • Digital Assets & Exchanges
  • Asset & Wealth Management
  • Trading Platforms
  • Banking & Lending
  • Industry Events

Luxury Lifestyle

  • Hospitality & Travel
  • Members' Clubs
  • Wellness & Athletic
  • Premium Consumer
  • Food, Drink & Spirits
  • Destinations

The Blueprint

Audience Segmentation

"Be everywhere" isn't a plan. It's a money pit.

We define the demographics and psychographics of the people who matter. Who are they? Where are they? What do they care about? What media do they trust?

Brand & Key Messages

Branding isn't just the logo, font and colors. It's how your brand walks and talks.

Visual identity, brand DNA, origin story, product narratives. The messaging. The DNA.

Media Relations & GTM

Once the audience and messages are down, the channel plan writes itself.

The most effective combination of earned media, social, paid, partnerships and KOLs, with the budget weighted to match.

Reputation & Crisis

Reputation is the asset that takes decades to build and an afternoon to lose.

24/7 monitoring dashboards, hands-on crisis management, and monthly reputation analysis that surfaces commercial opportunity too.

The Agency

For your eyes only

Open a File

Tell us about the brand, the market, and what keeps you up at night.

We'll come back with a brief within 48 hours.

[email protected]